Chinese Pagoda Promo Takes Center Stage on Times Square Billboard in New York

On the evening of November 12, 2023, local time in New York, a promotional video for a Chinese pagoda illuminated the Times Square billboard, capturing the attention of passersby. What’s piquing the interest of Americans? This resplendent Asian structure, reminiscent of a sacred place, stands out from the style of Christian cathedrals. Where does it come from? What’s its purpose? And, most importantly, how much did it cost to build?