Nutella Unica

Could Nutella be even more unique? We think so. We think Nutella can be as special and expressive as every single one of its customers. So was born Nutella Unica, the first limited edition made by seven million different jars: dozens of patterns, thousands of color combination, one special algorithm. Credits: Paolo Iabichino - Chief Creative Officer Giuseppe Mastromatteo - Chief Creative Officer Michael Berger - Group Head of Digital & Business Development Lavinia Francia - Client Creative Director Andrea Guzzetti - Senior Art Director Simone Zanelli - Account Director Serena Lombardo - Project Leader Ferrero Printing and software technology: Hp