Why Jaws and Barbie were such blockbusters

She’s Barbie. He’s just Jaws. Help keep Vox free for everybody: Subscribe to our channel and turn on notifications (🔔) so you don’t miss any videos: The summer of 2023 was the summer of Barbie. Everywhere you looked there was marketing — posters, ads, trailers. There were Barbie cafe’s, Barbie progressive commercials, everyone was wearing pink! It was a delightful wave of cinematic energy. But it was also completely overwhelming. At times it felt inescapable. Barbie’s marketing felt different. And in some ways it was — but it owes a lot to the blockbusters that came before. As promised, here are the links: I started listening to this podcast to learn more about Jaws, and then I listened to every episode in like a week. Life-changingly good podcast if you’re into movies: or Great deep dive into Mattel’s strategy behind making a Barbie movie, and getting Greta Gerwig to direct: And to learn more, check out these awesome articles from other Vox authors: Barbie review: Greta Gerwig’s movie uses a surprising Biblical metaphor - Vox: Lessons from a Barbenheimer summer: A long history of kids doing weird stuff to Barbies: Barbie movie marketing: The explosive success of the PR hype machine - Vox: Vox is on a mission is to help everyone, regardless of income or status, understand our complicated world so that we can all help shape it. Part of that mission is keeping our work free. You can help us do that by making a gift: Watch our full video catalog: Follow Vox on TikTok: @voxdotcom Check out our articles: Listen to our podcasts: