Nike “Rayguns“ ad with Bootsy Collins

During the 2002 NBA play-offs, Nike debuted a TV commercial campaign that sent Vince Carter AKA Dr. Funk, Jermaine O’Neal, Paul Pierce, Baron Davis and Jerry Stackhouse back in time to play for a fictional ABA team called the Roswell Rayguns. The commercials featured a funky appearance from legendary Parliament musician and ’70s funk icon Bootsy Collins. “It’s 1975 and we’re just keeping the funk alive!“ Bootsy Collins sang as the Rayguns took on the NBA teams of yesteryear.