ANZ: CASE Dealer Sales Training Event in Australia
The CASE sales training event was recently held in Australia to promote the brand’s product range and its latest innovations. The events were supported by the CNH global and local teams together with the local Australian CASE distributor – McIntosh CE. The event in Australia saw sales representatives of the CASE dealer network gather in the New South Wales Hunter Valley Wine Region. Attendees immersed themselves in hands-on sessions across six product stations, including mini-excavators, wheel loaders, skid steer loaders, graders, backhoe loaders, and dozers. The event also highlighted the new to Australia CASE D-Series Mini-Excavators, DL550 Minotaur and TV620 CTL. From product insights to practical demonstrations, this event showcased the forefront of CASE technology and partnership development.
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