“customer is always right“ approach is not always valid. The examples we gave at the beginning of this video are a clear example of this. Perhaps we can accept this statement by making the following correction: The customer is always right within certain norms and rules. If we look at the history of this expression in general, it dates back to the 1900s and was first proposed by a businessman named Harry Gordon. The purpose of this sentence was to resolve customer complaints, to make the customer feel important, and the company’s employees to pay attention to customers. The phrase “The customer is always right“, which was formed in the past, may be replaced today by the phrase “The customer is sometimes wrong.“
Let’s take a closer look at why the customer is not always right.
As the first reason, sometimes the customer is not really right, for example, even if the company’s employees do their best to satisfy that customer, customers can be very rude to employees
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