100% Old Irish

Old Irish - a new craft beer with a really unique Irish recipe enters the Georgian market. To prove that Old Irish is a real deal, we demonstrated true meaning behind brand’s slogan, and made our promise 100% real. We offered ordinary people to take a virtual tour of Ireland, and while they were busy exploring Irish nature, streets of Dublin and a typical Irish bar virtually, we brought it all alive. See the Case Study: CREDITS: Agency: Leavingstone Creative Director: Levan Lepsveridze Account Director: Natia Gogia Initial Idea: Rezo Shelia Copywriter: Beqa Adamashvili, Graphic Designer: Anano Martsvaladze Motion Graphics: Toka Areshidze Managing Director: Giorgi Burtchuladze Writer: Giorgi Avaliani Director: Tazo Narimanidze, Film Asylum Producers: Nika Gushushvili; Vako Kirkitadze, Film Asylum DoP: Temo Macharadze; Bacho Iakobidze, Film Asylum Production Designers: Beka Sadaghashvili; Temo Kartlelishvili;