Introducing: the HUGO squad

Meet the HUGO squad. Big Matthew, Maddie Ziegler, Adut Akech, and SAINt JHN are running the show and writing their own rules. Captured by Mikael Jansson, the new campaign features stars on the rise who dare to dance to their own beat - it’s HUGO like never before. There’s just one question left to ask: #HowDoYouHUGO Discover more: Find HUGO on TikTok: @hugo Instagram: Facebook: Pinterest: deezer: Spotify: