Audio Podcast - Steve Sanghi, CEO of Microchip for 31 years
Dave talks with Steve Sanghi who was Microchip CEO for 31 years, now executive chariman.
Check out his new book, Up and to the Right.
How Microchip was built into one of the biggest and most pofitable chip companies in the world.
This is copied from The Amp Hour podcast, as it shuld be of great interest to EEVblog viewers.
In this episode we discussed:
The early microcontrollers, ROM, EPROM, EEPROM, FLASH
Semiconductor Fab’s and locations
How the US Government CHIPS act is a golden handcuffs trap
US/China rhetoric
What really happened durign the covid supply chain crisis
How 90% of medical devices use Microchip parts
Lead times
Respect for the chip manufacturers and supply chains
Just-In-Time becomes Just-In-Case
How the Toyota production system works and how it had to change
The impacts of a potential war in Taiwan
How does it make sense to make thousands of part variants?
The secret to making part varients
Why Microchip chose MIPS vs ARM
Atmel didn’t make any money!
Pricing discipline
How buying Atmel almost didn’t happen, and how Dialog Semiconductor goofed it
Draconian NDA terms
Atmel was bloated
RISC-V plans
Customer Driven Obsolescence
Foundry vs In-House limitations
Open Source FPGA tools?
Third party tool support
Why not offer free optimised compilers?
It’s all about black swan events, down cycles, pointy haired bosses, and how All your Cost Bases Beyong To Me
Hobbyist vs professionals
How Microchip is the largest aerospace chip maker in the world. Nothing leaves earth without a Microchip part in it.
Radiation hardended parts
Market value profitability
Will Microchip ever get acquired
Strained US vs China relations
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