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This 1969 color sponsored film for Champion brand spark plugs produced by Portafilms uses actors portraying a “boss“ engineer and a “nerdy“ secretary (in fairly stereotypical, sexist roles) as they review the film itself. In this meta exercise, they discuss the process of testing spark plugs, and enumerate the advantages of the Champion brand over its competition (TRT: 28:45).
Animated opening titles: “Champion Presents a Plug for Performance” (0:10). A man wearing a suit and glasses uses an 8mm film projector. Animation shows spark plugs dancing erratically in stop-motion. A red heart envelops a spark plug. The man looks nonplussed (0:26). Animation illustrates two blue wires coming together, with an asterisk-shaped spark. An “explosion” (0:48). Montage: A racetrack, trucks, recreational motorboats, cars in bumper-to-bumper traffic. The man switches off the proj
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