Taylor Swift Eras Tour VS Ticketmaster Dynamic Pricing - Who is Responsible for High Ticket Prices?
In 2022 and 2023, we have seen a significant price and demand increase in tickets for major tours. The 2023 Taylor Swift Ears Tour had such high demand that it crashed Ticketmaster’s site leaving fans outraged. Bruce Springsteen tickets have gone as high as $5,000 to $10,000, along with skyrocketing ticket prices for many other artists such as Paramore, Blink 182, Stevie Nicks & Billie Joel, and many more.
This video is focused on dynamic pricing/platinum tickets, service fees, and who makes from these high ticket prices and fees. What is dynamic pricing? Why did it get started? Who makes money from service fees? Who are the promoters involved?
How Concert Promoters Make Money:
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