The Golden Era Unveiled: Fisher Body and the 1970s General Motors Auto Assembly Line

“The Bodybuilders“ is a documentary-style film produced by General Motors (GM) in 1970. It is part of a series of industrial films created by GM to showcase their manufacturing processes, and highlight the advancements in automobile production. Specifically, “The Bodybuilders“ focuses on the manufacturing techniques and processes used in the Fisher Body division of General Motors. Fisher Body was responsible for the construction of automobile bodies, and played a crucial role in the assembly line production of GM vehicles. “The Bodybuilders“ film showcases the intricate processes involved in building automobile bodies, including the precision and skill required by the workers. This film provides insight into how interiors were designed, complete with “ergonomic” testing using gauges and machinery to measure people in order to ensure that it would be a comfortable ride for both drivers and passengers. The film highlights the line process, and the even more fascinating multitude of inspections. Take an inside look at the various stages of assembly including stamping, welding, sewing, painting, and final assembly of the auto bodies. One favorite scene of ours is a man inside the auto body on the line in a water tunnel, and he uses a flashlight to check for leaks. Through this documentary GM aimed to highlight the efficiency and sophistication of their manufacturing techniques, while also emphasizing the craftsmanship and dedication of the workers involved in creating these automobile bodies. For availability and licensing inquiries, please contact: Ref: S027