About Face: How First Impressions Fool Us
Our faces broadcast information about us: whether we’re smart, warm, trustworthy. How do these signals influence decision-making – and are they accurate? Psychologist Alexander Todorov discusses the science behind face value.
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About Face was created and developed by Mahzarin Banaji and Olivia Kang with funding from PwC and Harvard University.
Narration by Olivia Kang, featuring Professor Alexander Todorov (Princeton University)
Camera & Editing by Evan Younger
Face images and demonstrations courtesy of Alexander Todorov, Social Perception Lab, Princeton University
Music by Olive Musique, Brightside Studio, & Alex Messier via Premium Beat
Stock footage via
Artwork by Olivia Kang
Research Assistant: Timothy Carroll
© 2017 President and Fellows of Harvard College