Echo Strike - Like Candy (Official Music Video)
Echo Strike - Like Candy is taken from the album Not Inside Your Mind (2020)
(hear the album at )
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VIDEO REVIEW:
MUSIC VIDEO REVIEW: Echo Strike – Like Candy
Written by Matthew Bailey
()
(@beersbeatsandbailey on Instagram)
“Like Candy” was one of my favourite tracks from “Not Inside Your Mind”, thanks to its playful, marginally risqué lyrics, 80s-inspired synth-pop production and catchy-as-hell hook. I mentioned specifically in my review that it was “much deserving of a 80s-style music video”. And in its own distinct, creative way, that’s exactly what Echo Strike delivers. It certainly lives up to its title with its bright, vivid colours, usage of candy, cookies, donuts, chocolate and other sugary snacks as props, background imagery and transitions, and intentionally artificial, glossy visuals.
What I didn’t expect from this video was an actual narrative – and a surprisingly heartfelt one at that! In-between shots of the band, frontman Randy Van Gelder on vocals and a bevy of female models, we get a simple visual story of a blind date between a full-figured woman (Darya Peskova) and a geeky man (Mikail Antonov). Lacking in confidence and unprepared for the woman’s directness, the man is overwhelmed and perturbed by her gradual sexual advances (which begins with a plate of freshly-baked cookies) towards him. And while I won’t spoil how this situation plays out, I will say it involves both parties being reminded of their “love for sugar”.
This particular narrative serves two purposes to the video. Firstly, it’s a homage to the tried-and-true 80s-comedy movie trope where the nerdy guy who fails to get the physically attractive woman of his dreams winds up with someone who may not be attractive in the ‘traditional’ sense but possesses the inner confidence and sex appeal he lacks (expressed BRILLIANTLY by Darya). While watching the video, I couldn’t help but compare Mikail to actor Rick Moranis’ equally awkward and nerdy character Louis Tully from the “Ghostbusters” movies (blame it on his glasses and open-mouth expressions during Darya’s advances at him). Secondly, as the closing text written by Randy himself states, it presents a genuinely…..ahem….sweet message of being yourself without taking yourself seriously. You can be “like candy” in your own special way and hopefully the right person will show up for a…..ahem….taste.
As a whole, I really enjoyed the “Like Candy” music video! Its sleek, stylish, ‘sugary’ visual palette alone is enough to keep your eyes glued to the screen, and you can literally feel the fun everyone’s having on-set in each and every shot. I highly recommend giving this video a look before checking out the album. Word of caution: you may find yourself desiring something sweet to devour after watching it.
CREDITS MUSIC
Lyrics and Composition: Randy Van Gelder
Song Producer: Jonathan Broussard
Vocals: Randy Van Gelder
Guitarist: Juan Zeta
Guitarist: Beau Newlin
Synth/Keyboard: Angel Giu / Randy Van Gelder
Bass: Home Prie
CREDITS VIDEO
Directors: Frank Rod and Yara Mirek
Cast: Darya Peskova and Mikail Antonov
Makeup: Svetlana Sokolova
Argentina Filming by: Juan Rodriguez / Luca Vidal
USA Filming by: Josh Wilson
Female Models / Dancers:
Salome Pontieri, Maga Aredes, Valentina Muhn, Lara Liendo, Cinthya Cabrera, Cami Maruan, Pato, Yuyu Galletto, Lara Güemes, Marianella Vranych, Pamela Perez, Giuli Agüero, Agustina Diaz, Erika Colazo,
Ro Guzman, Cami Blanes, Iri Popoff, Romi Paredes, Cata Llorens, Fran Lo Mónaco, Macarena Telis, Lourdes Fracassi, Julieta Pronyk, and Trinidad Caballero
© 2020-2021 The copyright in this audiovisual recording is owned by Stormcrest, Inc.
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ABOUT ECHO STRIKE
A boundary shattering, international band years in the making, Echo Strike’s journey has taken them around the world en route to their 2020 breakthrough album ‘Not Inside Your Mind.’ Their seamless blend of sonic rock, dance floor indie pop, and electro-funk transcends all genres and borders, making them one of the few bands in the world who truly offer something for everyone. Fresh off the release of a career defining album, Echo Strike is a band on a mission to touch hearts and minds in every corner of the globe.
#Echostrikemusic #NotInsideYourMind #Echostrike #indiepop #poprock
#funmusic #eatcandy #tastesosweet #canthandleme #newsong #viralvideo