The animated film, “#Justino,” features a security guard at a mannequin factory. Since Justino works the graveyard shift, he has very few chances to interact with his coworkers.
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With a little bit of creativity, Justino devises ways to connect with his colleagues by using the factory’s mannequins to create situations both amusing and moving. His coworkers appreciate his playfulness each morning, and find a way to repay his generous spirit in kind.
One new feature this year is social media activation. The factory, “Fábrica de Maniquíes El Pilar,” has its own Facebook profile reporting on its day-to-day activities. And we can follow Justino’s nights in real time via his Instagram account @justino_vigilante.
On Nov. 16, #Justino, from the animated short, became the No. 1 trending topic in Spain and No. 5 in the world on Twitter. The film exceeded 1 million views on YouTube within a day.
A national tradition since 1812, Spaniards loo
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