Mountains Riders | Mountain Days

Each year, over 150 tons of trash are thrown away on slopes in French ski resorts. In French Mountain Riders environment protection NGO’s eyes, raising awareness about this problem and recruiting a maximum number of volunteers for the association’s clean-up days became an urgent matter. Advertising Agency: J. Walter Thompson Paris Executive Creative Director: Anne-Cécile Tauleigne Creative Director: Ludovic Marrocco Copywriter: Thomas Blanc Art Director: Florian Amoneau, Jeanne Le Cam, Carla Coste Agency