How Tucker Carlson’s exit could cost Fox News half a billion dollars
Fox News has tried to regain its footing by hiring new hosts, such as former Trump press secretary Kayleigh McEnany and former Secretary of State Mike Pompeo, and launching new shows, such as “Gutfeld!“, a late-night comedy program hosted by Greg Gutfeld. The network has also doubled down on its criticism of Biden and his policies, especially on immigration, crime, and Covid-19.
However, analysts say that these moves may not be enough to fill the void left by Carlson, who was widely seen as the face and voice of Fox News and its conservative audience.
“Tucker Carlson was more than just a host. He was a brand, a symbol, and a leader for millions of Americans who felt alienated and angry by the mainstream media and the political establishment,“ said Brian Rosenwald, a media historian and author of “Talk Radio’s America: How an Industry Took Over a Political Party That Took Over the United States.“
“His firing is a huge loss for Fox News and a huge
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