The Art of Persuasive Storytelling | Kelly Parker | TED

“Storytelling is one of the most powerful marketing and leadership tools there is,“ says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: Follow TED! X: Instagram: Facebook: LinkedIn: TikTok: @tedtoks The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Watch more: TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at #TED #TEDTalks #story