Mercedes Benz - LGBT Campaign (2016)

A lot of smoldering looks, and a clear M2M and F2F coupling: Mercedes’ effort at inclusivity in this 2016 promotional clip. Accompanied by a print campaign with “Set His Heart Racing“ (also in a female version), “Together, Rain & Shine“ and “Love At First Sight“ which ran in OUT magazine. #TogetherWeDream It was followed in subsequent years by similar campaigns (check my channel). Also read my article for Marketing the Rainbow: AGENCY: THE MIXX Creative Direction: Michael Hardman Art Direction: Danny Jones Senior Designers: Kylene Yen, Dean Jenkins Photography: James Exley Film Direction: Tyler Rumph Production: The Revisionist