Macy’s - Another Miracle on 34th Street

Kris Kringle visits Macy’s. The original Kris Kringle from 1947’s “Miracle on 34th Street“ is a hapless new Macy’s employee, in the retailer’s Christmas campaign out of JWT New York. Focusing on the same theme of “Believe“ that has informed so much of the company’s holiday campaign, the commercial splices the original film and places Kris Kringle -- played by Edmund Gwenn in the classic movie -- into modern-day live action scenes, where he interacts with celebrities like Justin Bieber and Taylor Swift, and
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