The public can buy their favourite K-consumer products directly from the Korean companies at the

The public can buy their favourite K-consumer products directly from the Korean companies at the pop-up stores present at the event. They are also free to experience products: be it tasting K-food or trying K-beauty products. Business people can have interactions with Korean companies at the B2B enclaves and booths. If they are not able to visit KFI physically, they can still participate in interactions using cyber meeting platforms. Besides, cultural performances are organised for the visitors to experience K-pop, K-dramas, and K-dances. Visitors can also win prizes by participating in ad-hoc contests such as games and quizzes. Speaking at the inaugural function, Mr. Jihwan Eun, Director General – KOTRA Chennai, said that KOTRA CHENNAI is bringing KFI for the first time in the history of Chennai to trigger and generate inclination for the Korean consumer goods among the consumers in Chennai, which is the cultural and educational capital of South India. “As a result of KFI 2022, over 20 Korean companie