London 2012 Olympic Torch Relay trailer - BBC

This is the launch trail for the BBC’s Olympic Torch Relay campaign. Using animation, the creative idea is based on the design of the torch itself and the 8000 holes in the design that represent the 8000 torch bearers. The trail opens on the DNA of the Olympic Flame and then pulls out to reveal the beautiful golden Olympic Torch, created in graphical dots. These dots begin to make up forms and characters. We see animated runners holding the torch and people coming together in ce