Inside Look Cycle USA - A Video Tour - With Corima Wheels

Look Cycle is a bicycle manufacturer based in Nevers, France, in the department of Nièvre, recognized primarily for its carbon frames and clipless pedals. Look’s original business was manufacturing ski bindings. All of that changed in 1985 when Bernard Hinault won the Tour de France riding the company’s revolutionary clipless pedals - remember, this was a time when toe strap pedals were the norm. The saying innovate or die applies to the cycling industry, and Look is no exception to that rule. Their out-o